Many innovative ways are introduced everyday to control carbon footprint, specially after The Copnehagen summit. Seems every individual arround has started discovering ways to give his contribution to this noble cause.
Green initiatives are not only eco friendly but also they are considered as potential business opportunities. One such intiative is "Green Certified Site".
What is a Green Certified Site?
A website with a Green Certified Icon. THis Certifies that website owner has taken steps to make his website environment friendly. Every website has a carbon footprint and for this reason, it contributes to climate change. It has a carbon footprint because electricity is required to power the servers that hostthe website, the computers used to view it, and the global networks that connect them. Much of that electricity is created from the burning of fossil fuels, like coal, oil and natural gas, all of which emit carbon dioxide and other greenhouse gases. While many people may assume that websites have negligible carbon footprints, that is not the case. According to studies, the global carbon emissions due to information and communications technology are greater than those of the entire aviation industry. In fact, studies suggest that infotech as a whole may contribute 2% of the world's carbon emissions, and many expect it to grow significantly in the next decade. Websites contribute to massive global footprint.
How does it work?
Green certification providers and green consultants have various ways to measure and manage Carbon Emission of a particular website.
Typically there is a three step methodology:
1. Monitor Energy Usage
2. Energy management tips and plan
3. Purchases the appropriate amount of audited renewable energy from wind and solar farms
Mostly a software suite is used to do the monitoring work.
1. Improved performance
2. Reduced energy usage and increased energy effiicency.
3. Improved visitor engagements
4. Carbon footprint neutralization.